THE FUTURE OF SHOPPING

Naturally Ü was the result of a 10 week research project that forecasted the influence of technology in retail and shopping. Led by the SCAD’s School of Creative Technology and the School of Design, we conceptualized a convenience store where sustainability, automation and personalization offered a valuable shopping experience.

BRANDED AR

We envisioned a future where AR labels will push the boundaries of branding and marketing to appeal to the consumers. In addition, our system would expand on their nutritional data and inform if it aligns with their nutritional needs while also providing reviews from other users and similar product suggestions. In collaboration with Beryl Wang (MFA Themed Entertainment), we designed the user interface for the data visualization, while I was responsible for the overall AR layout, animation, programming and interaction.